After a successful premiere in 2022, the Performance + Production Hub hosted by Sample Music Festival was back with a bang from 25 to 28 April 2023 in Frankfurt. We saw a huge surge in visitor numbers, and we were delighted to welcome new partners from the audio industry and to collaborate with the PRO MUSIK association.

With this partner, we were able to target acoustic musicians and singers, and create a harmonious blend of both musical worlds. We provided a unique opportunity for these artists to collaborate and explore new sounds, pushing the boundaries of their creativity. Our partnership enabled us to reach a wider audience and bring more awareness to our music culture.

As always, we hosted the DJ CityLinkup, inviting established DJs and industry partners to come together and discuss the latest trends and topics in the music industry. This year, we also partnered with BEAT LEAGUE to host a beat-making competition, which saw an overwhelming response from participants. With the help of our sponsors, we were able to provide a platform for aspiring producers to showcase their talents and gain recognition.

The last evening of the fair was made even more special by the after event we organized in cooperation with Radisson Hotel Group at their property in Frankfurt. The event was a resounding success, with attendees raving about the great atmosphere, delicious food, and wonderful DJ entertainment. It was the perfect way to cap off the entire fair and everyone had a wonderful time.